Full Job Description
Job Title: Social Media Manager
Company Overview
Oregon Craft Beverages is a premier brewery located in the heart of McMinnville, Oregon. Known for our quality craftsmanship and commitment to sustainable practices, we take pride in brewing exceptional beverages that reflect the rich agricultural heritage of the region. As a leader in the beverage industry, we continuously strive to innovate and expand our reach while building meaningful connections with our local community.
Position Overview
We are seeking a dynamic and experienced Social Media Manager to join our vibrant marketing team. In this role, you will take the lead in shaping our online presence, driving engagement across multiple social platforms, and transforming our digital storytelling into a powerful tool for customer acquisition and brand loyalty. Your creativity and strategic thinking will be instrumental in influencing our audience and educating them about our brand while promoting our values and products.
Key Responsibilities:
- Develop and implement comprehensive social media strategies that align with our marketing goals and objectives.
- Grow and manage our social media presence across platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging and relevant content that captures the essence of our brand and resonates with our audience.
- Monitor social media channels, respond to inquiries, and engage with our community to foster strong relationships.
- Analyze social media performance metrics and adjust strategies accordingly to enhance engagement rates and follower growth.
- Collaborate with our creative team and other departments to produce high-quality multimedia content (photos, videos, blogs).
- Stay updated on industry trends, best practices, and emerging platforms to keep our company at the forefront of social media innovation.
- Coordinate and execute social media campaigns around special events, product launches, and promotions.
- Manage social media advertising budgets and enhance ROI through targeted ad campaigns.
- Provide regular reporting on performance metrics and insights to senior management.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management or digital marketing.
- Proven track record of growing social media audiences and enhancing brand engagement.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficient in social media management tools and analytics platforms.
- Creativity and a passion for storytelling, with the ability to create compelling content.
- Familiarity with the beverage industry or craft brewing is a plus.
Why Join Oregon Craft Beverages?
At Oregon Craft Beverages, we believe that our employees are our greatest asset. Here’s what we offer:
- Competitive salary with performance-based bonuses.
- Comprehensive benefits package including health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous employee discounts on all our products.
- Opportunities for professional development and career growth.
- A dynamic and inclusive work culture that values creativity and innovation.
- A chance to work in a scenic location surrounded by beautiful vineyards and natural landscapes.
Application Process
If you’re ready to take on an exciting challenge and make an impact in the vibrant beverage industry, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and explaining why you would be a great fit for the Social Media Manager position at Oregon Craft Beverages. We are committed to creating a diverse environment and encourage applications from all qualified individuals.
Oregon Craft Beverages is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us at Oregon Craft Beverages and help us shape the future of craft brewing through innovative social media engagement!